Our summer campaign for FAB® has now kicked off. This summers campaign aims to boost brand engagement and sales of the nation’s number one ice lolly, FAB®.
For this years campaign we’ve redesigned a large portion of the microsite, as well as building on the success of 2010’s public voting features. New functionality includes a gallery of all the approved entries received, social sharing and voting.
For the first time, we are running the campaign in parallel on Facebook
and myfabland.com. We’ve built a single solution to enable us to achieve this.
The campaign has 4 phases;
Phase One – call for entries closes midnight July 24
Phase Two – Judging (shortlisting 15 finalists) July 25 – August 8
Phase Three – Public voting runs August 8 – 31
Phase Four – Winners are announced September 1
The campaign platform of the Design-A-FAB® Den competition encourages families to get creative and design a dream den makeover, with the three winning designs being made into a reality. The concept aims to increase engagement with the brand amongst its target audience, focusing on families.
Design-A-FAB® Den is being supported through a press advertorial campaign with key women’s media as well as our digital advertising campaign, PR and a dedicated social media programme (Finn Communications).
To promote the campaign further, FAB® has enlisted a number of high profile brand partners, in a bid to raise further awareness of the activity and incentivise competition entries.
Holiday park Haven, photography experts Snapfish and media partner AOL Parentdish will provide exclusive prize incentives and online support to extend the communications touch points of the campaign. Haven will be providing Design-A-FAB® Den templates at all of its 35 holiday parks across the UK as well as up to 50 per cent off a family holiday for each entrant. Snapfish will be providing other prize incentives including photo collage posters and photo books.
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Design-A-FAB® 2011
Our summer campaign for FAB® has now kicked off. This summers campaign aims to boost brand engagement and sales of the nation’s number one ice lolly, FAB®.
For this years campaign we’ve redesigned a large portion of the microsite, as well as building on the success of 2010’s public voting features. New functionality includes a gallery of all the approved entries received, social sharing and voting.
For the first time, we are running the campaign in parallel on Facebook
and myfabland.com. We’ve built a single solution to enable us to achieve this.
The campaign has 4 phases;
Phase One – call for entries closes midnight July 24
Phase Two – Judging (shortlisting 15 finalists) July 25 – August 8
Phase Three – Public voting runs August 8 – 31
Phase Four – Winners are announced September 1
The campaign platform of the Design-A-FAB® Den competition encourages families to get creative and design a dream den makeover, with the three winning designs being made into a reality. The concept aims to increase engagement with the brand amongst its target audience, focusing on families.
Design-A-FAB® Den is being supported through a press advertorial campaign with key women’s media as well as our digital advertising campaign, PR and a dedicated social media programme (Finn Communications).
To promote the campaign further, FAB® has enlisted a number of high profile brand partners, in a bid to raise further awareness of the activity and incentivise competition entries.
Holiday park Haven, photography experts Snapfish and media partner AOL Parentdish will provide exclusive prize incentives and online support to extend the communications touch points of the campaign. Haven will be providing Design-A-FAB® Den templates at all of its 35 holiday parks across the UK as well as up to 50 per cent off a family holiday for each entrant. Snapfish will be providing other prize incentives including photo collage posters and photo books.
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