Suburb – Digital ideas, lovingly created

Our redesign of the Gossard website is now live. After our initial concept work was completed we were lucky enough to spend a couple of days providing art direction for the online shoot alongside the Gossard team and model Elle Liberachi.

After the shoot, we completed the design and build for the home page. The new design allows for the easy promotion of key seasonal ranges, cross-promotional competitions, sale items and other Gossard-related content.

We made a series of design and styling modifications across the site with the aim of providing a more consistent visual journey for users.

One of the key areas we addressed was the collections page.

We also revised the Range pages, adding improved descriptions and the new range photography (we shot in excess of 108 range items on day two of the shoot).

We’re extremely happy with this first phase and with the Spring/Summer 2011 season are looking forward to phase two: driving traffic to the revamped site.

Read our post from the Gossard photo shoot.