Our work this year on the award-winning FAB® website sees a cool twist to the hugely popular ‘Design A Fab Den’ campaign. Kids can earn the chance to become a hero in their neighbourhood by entering the Design a Fab® Den for your Community competition. The possibilities are endless; they could design a new cub scout hut, give their youth group a facelift, or even design the perfect play centre.
This year we changed the way the competition works. Entries will be gathered via the website and the FAB® Creativity Tour and then judged by our panel. After this, a shortlist of 10 regional entries will be released on the website for public voting and for the first time we’ve developed a series of social tools for FAB® on Facebook, Flickr, Twitter and YouTube. These will play a vital role when the public voting opens in September this year. Shortlisted candidates will win a Flip Video Camcorder.
We’ve also developed a new suite of online advertising creatives featuring Allan’s illustrations. These creatives will run across popular mum-orientated networks like AOL, Yahoo, Now Magazine and GMTV.
This year’s illustration has been crafted by the talented Allan Sanders and features in the printed advertorials developed by Farm, as well as on the website and in our display advertising.
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FAB 2010 Campaign
Our work this year on the award-winning FAB® website sees a cool twist to the hugely popular ‘Design A Fab Den’ campaign. Kids can earn the chance to become a hero in their neighbourhood by entering the Design a Fab® Den for your Community competition. The possibilities are endless; they could design a new cub scout hut, give their youth group a facelift, or even design the perfect play centre.
This year we changed the way the competition works. Entries will be gathered via the website and the FAB® Creativity Tour and then judged by our panel. After this, a shortlist of 10 regional entries will be released on the website for public voting and for the first time we’ve developed a series of social tools for FAB® on Facebook, Flickr, Twitter and YouTube. These will play a vital role when the public voting opens in September this year. Shortlisted candidates will win a Flip Video Camcorder.
We’ve also developed a new suite of online advertising creatives featuring Allan’s illustrations. These creatives will run across popular mum-orientated networks like AOL, Yahoo, Now Magazine and GMTV.
This year’s illustration has been crafted by the talented Allan Sanders and features in the printed advertorials developed by Farm, as well as on the website and in our display advertising.
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